Monster Beats In 2012
Monster Beats audio has become a pretty familiar brand around the world. Nowadys, Monster, for its part, is going to move ahead and attempt to (re)build a headphone empire based on the Monster brand. That’s the short term plan. The long term plan isn’t clear.
Beats also has a murky future. The company will surely continue to license its brand out, but who will make headphones is unclear. You can be sure that given the amount of money and marketshare that Beats has managed to snatch up, they’ll find a way to ensure that there are many many more Beats-branded headphones to come.
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